Wipro Technologies: Big Gains Await Retailers, Consumer Goods Organizations in a Digitally Savvy, Analytics-driven World

Retailers and consumer goods organizations are collaborating and finding new ways to analyze data from consumers and shoppers in order to extract business intelligence. The aim is to bring efficiencies to supply chains, operations, manufacturing and marketing. Marshall L. Fisher, Wharton professor of operations and information management, and Srini Pallia, a Wipro’s senior vice, explore the challenges and opportunities ahead.

Download this article: Big Gains Await Retailers, Consumer Goods Organizations in a Digitally Savvy, Analytics-driven World

Measuring Consumer Leverage Exposure

In this short video prepared by Knowledge@Wharton, Ian C. MacMillan, Wharton professor of innovation and director of the Sol C. Snider Entrepreneurial Research Center, offers a simple analytical tool to help managers segment customers into key consumer risk categories – just as they segment by demographics, for example -- in order to contain potential losses.

“The concern is about assessing exposure to credit risk and that’s what this tool is all about,” MacMillan says. The tool is easy to use and will help enterprises of all kinds to anticipate something that is likely “coming down the road fairly soon.” This tool can be downloaded free below, or by going to the Discovery Driven Growth website discoverydrivengrowth.com and signing up for the software from the free resources offered there.

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Wipro: Tools to Power Your Business

With increasing uncertainty in global markets, executives are searching for ways to reduce the risks on their businesses investments. And even when their investments succeed, they must manage attacks by the competition that will eventually erode profits.

In this video prepared by Knowledge@Wharton, Ian C. MacMillan, Wharton professor of innovation and director of the Sol C. Snider Entrepreneurial Research Center, offers a simple analytical tool to help executives very rapidly value risky new business investments. This tool can be downloaded free below, or by going to the Discovery Driven Growth website discoverydrivengrowth.com and signing up for the software from the free resources offered there.

 

 

MacMillan is co-author, with Rita Gunther McGrath, a professor at Columbia Business School, of Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity.

Download Barebones decision-making tool

Download the tutorial for the Barebones decision-making tool  

Download the PowerPoint presentation used in this video