When it comes to cash management, some small businesses that missed the dot.com boom-and-bust learned valuable lessons from the excesses of that era. These smart companies are long on employee perks, high on morale and -- unlike most of their dot.com counterparts -- short on wasteful spending.
Chris Ashton is president and CEO of Petplan USA, a Philadelphia-based pet insurance company. Founded in 2006, long after the Internet boom and its subsequent crash, the company is decidedly frugal. “We're always saving money,” says Ashton. “I think it's an important tenet of any young company to be aware of costs, to be frugal. Some of the greatest companies in America have an ethos of frugality. We instill it in everyone.” In a nutshell, he says, it's about not wasting resources.