In this short video prepared by Knowledge@Wharton, Ian C. MacMillan, Wharton professor of innovation and director of the Sol C. Snider Entrepreneurial Research Center, offers a simple analytical tool to help managers segment customers into key consumer risk categories – just as they segment by demographics, for example -- in order to contain potential losses.
“The concern is about assessing exposure to credit risk and that’s what this tool is all about,” MacMillan says. The tool is easy to use and will help enterprises of all kinds to anticipate something that is likely “coming down the road fairly soon.” This tool can be downloaded free below, or by going to the Discovery Driven Growth website discoverydrivengrowth.com and signing up for the software from the free resources offered there.
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